I was holding a sales meeting today.
Nothing unusual about that.
But then I went into the social media segment of the meeting and we began discussing personal social media accounts and ideas for driving leads.
It’s never been policy to suggest to any employee that they put business information of any kind on their profiles or status updates, but there was interest so we dug in.
When someone mentioned that she’s not that unusual, I really worked with her and this is what we came up with:
- She’s one of very few city residents actually born and raised in this highly-transient community just outside DC.
- Her father owned and operated an ice cream store that was the hub of activity since the late 1940′s.
- Her father was also the head of the American Legion chapter in our city for years.
- She has a picture of herself on a parade float.
- A very famous local tavern hundreds of years old figured prominently into her family history.
- She has two beautiful grand babies.
- and we kept going…
What’s the point?
Someone out there may be looking for a connection with someone before they enter into a business transaction.
I helped her understand just how valuable some of this information can be from a “friendliness” standpoint and she (a very gregarious person) was all ears.
Then I really laid it out…
“Wonderful you,” I said. “I’m going to compose an online profile for you, complete with pictures of your grandbabies, and put a link to that profile in your email signature so anyone receiving a quote from you will know a little more about you.”
Then, her online profile was born.
We take a lot for granted and it can be extremely helpful to step outside the office and look at your team with new eyes.
I’ve got a lot of team members, so it’s time to get busy because I truly enjoy learning more about them!
All the best,