Is it any coincidence that Target is the first big-wig to offer Facebook giftcards… and then change the url they show on TV commercials to Facebook.com/…?
Facebook.com/Target in this case.
Well, call me silly, but I’d say no.
Or hell no, it’s so friggin’ obvious that Target actually GETS IT!
You may be thinking “Hey, Chris, what’s this “it” you’re so jazzed about?”
Well, friends, the “it” is that the way business has been spoon-fed to us by ad agencies for hundreds of years SUCKS… to put it succinctly.
Social media represents the missing link for businesses not afraid of transparency, or at least savvy enough to curate their online real estate.
And don’t worry, I won’t say “make no mistake” anywhere in this post… except… ah forget that one.
Seriously, Target may be ahead of the curve in understanding that business is done with people, and we “people” value relationships.
Although I think the movie “The Social Network” is a piece of Hollywood overly-dramatized, soap opera-esque crap, Facebook is phenomenal and I truly enjoy the new connections made, and old ones re-kindled.
So, what are your thoughts on this?
What other businesses have you seen that have implemented the use of their Facebook.com/ url in advertising, if any?
Friends, I think we’re on the cusp of some really big changes and those of you who already get “it” are well-positioned to not be taken by surprise.
All the best,