Establishing a social media presence for a physical therapy clinic

There are certain fields still playing catch-up online, making it less of a challenge to stand out (in a good way). This one is more than another day at the office, however, because it’s for my wife’s physical therapy practice – Premiere Physical Therapy & Sports Rehabilitation – in the Metro Washington DC area. To put it simply… it’s an absolute blast!

Starting with a short, easy-to-remember url like PTMaryland.com, we’re ramping up @PremierePT on Twitter, her Facebook page, LinkedIn presence and YouTube channel.

Granted, each presence is simple (now), but they are all growing a little bit every day relative to content and optimization.  I’m just using this post as an opportunity to provide insight into the steps.

For a unique tour, check out my online Prezi demo.

All the best,

Chris

Chris Moline, LEED AP - author of The Social Media Equation

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