YouTube + Podcast + Nutrition Expert + Author = SEO Traffic

Embedded in this post is a video capture of a podcast by author, nutrition expert and wellness coach Erin Chamerlik and her discussion on diabetes (and much more) with author of “Sugar Nation” Jeff O’Connell. This is an example of how to use YouTube to gain traffic, but not only that. It’s the use of YouTube in combination with pre-existing content to maximize effectiveness.
This podcast, formerly in audio-only format, is on YouTube, yes, but it’s also on Facebook, all over Twitter, Stumble Upon, Digg, WordPress and more.
And it’s searchable like never before.
Why?
Because now instead of a podcast title and short description, it’s got tags, multiple titles, annotations, categories and captions. Yes, the YouTube auto-generated captions aren’t perfect (sometimes it says things like “George Clooney” instead of “lots of money”) but they’re still searchable text.
Since posting the video less than 24 hours ago it’s gotten over 30 hits and that’s just for starters.
Now, it would be enough on its own but the real kicker is that the podcaster, Erin, is a real expert with a wealth of knowledge to share. And her guest, Jeff O’Connell, is famous in his own right.
You could say that re-formatting this audio-only gem is like cutting and polishing a rough diamond.
I’ll agree that it’s not perfect because I only had 15 minutes, Macromedia Fireworks and video editing software to put it together and post it. But it represents a valuable concept – multiple format cross-linking to maximize return.

So, check it out and be sure to ask Erin about the topic.
She truly is an expert!

What to do when the Twitter “Fail Whale” pops up…

This one is just a release for my Twitter jones because… yep… Twitter is over-capacity and I c-c-can’t t-t-t-tweet!

Actually, I was in the middle of coaching someone and had to hold off because even the cached page is incomplete.
Oh the travails of being a geek.

Chris

The Foursquare Veterans Day Service Badge

The “Service” badge is now active on Foursquare.

I found out about it quite by accident as I was looking for veteran-related badges this past Veterans Day.
All it took was shouting “Happy Veteran’s Day” while at a venue tagged veterans day.  As a veteran, I think it’s a cool badge, but a bit too easy to get.

Since then, I’ve seen tweets and shouts from others who’ve earned it just by shouting “Happy Veterans Day” anywhere.
It didn’t work for me until I actually checked into a parade on my way back from an appointment.
Oh, one more thing – I’m a veteran of the US Marine Corps and I’d like to thank the team at @foursquare for coming up with this.
While I and my buddies never joined for the recognition, I’d be lying if I said it didn’t feel good to be thanked.

So, Foursquare, I say thank you.

Semper Fidelis,

Chris

This vet still flies

Interested in eating healthy?
Check out Jordan Rubin’s system - Beyond Organic

The vital importance of proofreading. AKA A state I’d like to visit :)

Some things deserve attention.

Sans too much comment, here is a case study my journalism school professors would no doubt have highlighted

This was tweeted by @2Busy2Tweet , aka 2Busy2Proof
Send more samples like this and I’ll post them.

All the best,

Chris

Facebook “Like” button… hidden secret to contact your “likers”

I’m letting the cat out of the bag… I mean, the baby Harp seal… in the first sentence: you can contact people who “like” your pages/posts via your “Like” button admin settings on Facebook.

It’s that simple.

Here are your action steps:

• add the like button to the top and bottom of each page/post
• create object admin pages for button
• treat “likers” like fans
• use fb API to group similiar “like” / object categories

Want to know more? Post a comment, like this post (of course), and I’ll let you in on the coolest mojo around that lets you post to the wall of anyone who’s “liked” your stuff.

All the best,

Chris

Not too busy to head to SES New York next week… social media strategies on-tap!

If you’ll be attending the SES – Search Engine Strategies – conference in New York next week, let’s grab a beer and talk turkey! I’ll be arriving Tuesday evening and staying through Friday morning.
I would have loved to have attended the OMS all-day event Friday, but there is just too much to do at the office.
What’s my focus going to be?
Making darn sure we max out on local search benefit and optimize all of our web footprint.
Simple enough, but I’m sure it will be productive.

See you there!

Chris

What’s Your Online Relevance Index?

Checked your online identity lately?

Here’s mine…

While relieved, I’m not surprised. It’s taken nearly 15 years to solidify this type of position and know how to duplicate it.

For more info, check out the “Online Identity Calculator“.

All the best,

Chris

Are You A Social Media/Web Chump?

Check your links before you publish, follow them, and see where they lead – it couldn’t be more simple, or “un-chump-like.”
If you leave a glaring error like this up for a minute or so, you’re excused… but leave them there for months like the following example, and my friend, you have achieved chump-itude!
Check this screen shot.

It wouldn’t be nearly so egregious if it were not the “About Us” page, a page very-often checked. This page will be seen by anyone interested in finding out more about this business (I won’t say who, but they sell stuff online and want to grow big!)

So, check your chump-meter and double-check your online presence.

All the best,

Chris

Establishing a social media presence for a physical therapy clinic

There are certain fields still playing catch-up online, making it less of a challenge to stand out (in a good way). This one is more than another day at the office, however, because it’s for my wife’s physical therapy practice – Premiere Physical Therapy & Sports Rehabilitation – in the Metro Washington DC area. To put it simply… it’s an absolute blast!

Starting with a short, easy-to-remember url like PTMaryland.com, we’re ramping up @PremierePT on Twitter, her Facebook page, LinkedIn presence and YouTube channel.

Granted, each presence is simple (now), but they are all growing a little bit every day relative to content and optimization.  I’m just using this post as an opportunity to provide insight into the steps.

For a unique tour, check out my online Prezi demo.

All the best,

Chris

RockMelt… Ok, I’m Excited About A Browser For A Change!

I’m a tad speechless… ok, maybe not – RockMelt is actually pretty cool.

Why am I ready to hit the RockMelt pipe? It says it integrates social media and, honestly, that’s all I want lately. Let’s see how it rolls.