Embedded in this post is a video capture of a podcast by author, nutrition expert and wellness coach Erin Chamerlik and her discussion on diabetes (and much more) with author of “Sugar Nation” Jeff O’Connell. This is an example of how to use YouTube to gain traffic, but not only that. It’s the use of YouTube in combination with pre-existing content to maximize effectiveness.
This podcast, formerly in audio-only format, is on YouTube, yes, but it’s also on Facebook, all over Twitter, Stumble Upon, Digg, WordPress and more.
And it’s searchable like never before.
Because now instead of a podcast title and short description, it’s got tags, multiple titles, annotations, categories and captions. Yes, the YouTube auto-generated captions aren’t perfect (sometimes it says things like “George Clooney” instead of “lots of money”) but they’re still searchable text.
Since posting the video less than 24 hours ago it’s gotten over 30 hits and that’s just for starters.
Now, it would be enough on its own but the real kicker is that the podcaster, Erin, is a real expert with a wealth of knowledge to share. And her guest, Jeff O’Connell, is famous in his own right.
You could say that re-formatting this audio-only gem is like cutting and polishing a rough diamond.
I’ll agree that it’s not perfect because I only had 15 minutes, Macromedia Fireworks and video editing software to put it together and post it. But it represents a valuable concept – multiple format cross-linking to maximize return.
So, check it out and be sure to ask Erin about the topic.
She truly is an expert!