Geo-specific searches and Google Instant

I’m happier than you could know for my other blog… a metro-DC/Northern Virginia-based flooring industry-specific blog that gets hundreds of real, organically-generated visits per day.
It’s a workhorse that generates solid leads for a fantastic sales team near Old Town Alexandria.

Why am I happy?

Because I’ve worked for years to get that blog and others tailored for geo-specific search results (did you notice the geo-specific terms packed into the first two sentences of this post?)
And now, Google Instant is paying off… actually, not much has changed, but folks looking for products in a specific city, county or zip code are just a touch more likely to click on my output.
And that, my friends, makes this geek very happy.

Here’s a small section of queries that came through just this morning:

earthscapes vinyl sheet flooring  
stone skin  
earthscapes flooring  
checkerboard flooring  
stone peel and stick mosaic tiles  
935 splendor flooring  
vct tile patterns  
help lca management vodeo wordpress  
earthscapes coronado  
black and white checkerboard luxury viny  
tarkett vinyl flooring kids  
carpets and aging  
smartstrand ratings  
earthscape flooring 20002  
earthscape titanium series  
anso tigressa low voc carpet  
refinishing hardwood stairs  
buy tile arlington va  
earthscapes flooring samples  
stack tile accent  
verde vecchio granite 22304  
triexta vs.tigressa  
laundry room design  
tile floor installer in alexandria va  
tigressa warranty  

Notice some of them have city names?
Others have zips…
I’ve been working on this type of search optimization since the late 1990′s and it enabled me to sell one of my startups in 2007… after nearly 11 years of work that really paid off.
Spend some time going through search queries that have led to your site and you’ll notice at least one or two.
If you don’t, get busy because it’s one of the most effective ways to get local traffic… and that’s the kind of traffic you want if you are in a retail brick-and-mortar business.

 You can’t see me, but I’m doing my happy dance :)

All the best,

Chris