It’s a common message in my inbox – “Wow, thanks for the quick response!”
It’s not too difficult – just reply within 5 minutes and you are ahead of the game. In fact, your reply does not have to be perfect or well though out. Most times it just takes a simple “Thanks for the email, [one of my staff] will touch base with you soon to talk about your project.”
This brief reply usually serves as glue and stops the online shopper in their seat.
Whenever a fellow business owner tells me they don’t “waste” money online, I bite my tongue.
Because it’s not rocket science unless your mind is closed to learning a new way to deal with inquiries and online clients – their way. I’ve actually gone to several websites owned by people who’ve told me their online efforts are not paying off.
How long do you think it took them to respond to my inquiry?
Wayyyy longer than 5 minutes. In fact, in some cases, the response came over a week later. I would liken this to saying “My new Porsche is a piece of junk” when you’re putting diesel fuel in the engine and starting out in 3rd gear. Not smart.
As we used to say in the transportation industry -
It’s not the truck… it’s the nut behind the wheel!
According to a study by MIT’s Sloan School of Management, responding to web-generated leads in under 5 minutes increases close rates by 800 percent! Is there anything else in sales that can have such significant impact on close rates?
Give it a shot!
All the best,
Christopher Moline, LEED AP