In my “brick and mortar” position I spend countless hours working to establish a culture of web awareness and weave that into our corporate environment. It’s very enjoyable, but it requires consistent effort.
I send these emails out once in awhile to give everyone in the company a sense of involvement in our online efforts.
This, in turn, yields far more cooperation when I step outside the brick-and-mortar box.
In fact, I’ve gotten responses to some of these emails that have spurred blog posts yielding increased traffic!
From: Christopher Moline, LEED AP
Sent: Thursday, September 09, 2010 1:29 PM
Subject: Web searches
Good afternoon gang [over 70],
Along with the absolutely stunning weather, I thought I’d pass along
some of what’s been happening online this morning.
What’s on our web customer’s minds?
Here’s a peek into just a few of the hundreds of searches from just this morning…
composit tile retail alexandria virgina
52501 armstrong vct carousel taupe THIS LED TO A FLUID PAGE WHERE SOME OF OUR INVENTORY IS LISTED AND UPDATED
camael tigressa carpet review CAPTURE THE HURRIED WHO ROUTINELY MIS-SPELL. WE HAVE MULTIPLE
POSTS ON TIGRESSA… SOME INCLUDE INTENTIONAL MIS-SPELLINGS
dealer in washington, dc area for mannin LED TO OUR MANNINGTON PAGE
offices with stone walls LED TO THE PAGE WITH MULTI-COLOR SLATE
PICTURES OF THE BACK WALL IN THE SALES AREA
hardwood stairs refinishing LED TO A MAGNUS ANDERSON-ORIENTED PAGE
tigress carpet fiber, what is it?
floor restoration virginia dc metro
commercial carpet in DC
With Google’s launch yesterday of “Google Instant”, an auto-complete,
search while you type modification to the king of all search engines,
there will be some changes to how searches look on this end, but we’re very
to grab even more inquiries because of our in.
That means more web leads and sales!
Anything on your mind that you think should be spun on the web?
Onward and upward!
Christopher A. Moline,LEED AP
Residential Group Manager
Chief Blog-meister + Social Media-izer
BLOG WEB EMAIL FACEBOOK TWITTER
If you need immediate response, please call Elisha at (301) 440-3421.”
Note my email signature, which I’ve included for your benefit as well.
It includes hyperlinks to my blog, website, email, Twitter and Facebook presences.
That is another tool to keep the “webmindset” at the forefront of everyones mind.
Note also the “24-hour response” note… I’ll thank Tim Ferriss for that one!
All the best and let me know how it works for you,