I spend thousands per month for one of our businesses in various forms of pay-per-click advertising and it is vital that those resources are not misspent. Here’s a list of common, and very easily prevented mistakes that will flush your online dollars down the drain:
Improperly formed target/destination URLs
Incorrect / misleading display URLs
Destination URLs leading to an “under construction” placeholder (refer back to previous two errors)
Forgetting to pause a PPC campaign during a scheduled site outage
Moving a domain but forgetting to redirect PPC landing pages
Not monitoring your keyword / key phrase settings
Not knowing about an unscheduled site outage for 48 hours
Spelling or grammatical errors within ads (as a former journalist, this one really grabs me)
Non politically-correct ad phrasing
Forgetting to use geographically-specific wording in your keyword selections (zip codes, city names, counties, states, etc…)
All the best,
Chris
Chris Moline, LEED AP
Head Drip – DripTease.com Marketing
