Maybe you’ve been there… the outside-of-the-box thinker who actually “got it” when it comes to social media -
aka the Social Media Lone Wolf.
Yep, you know what it’s like to look at a business’ Twitter posts and say, “Stop selling, idiots! It’s about relationships and branding first, business second… good, solid business.”
Or, maybe you’re less tactful -
“Cold selling on social media is like sex without foreplay, jackass!”
Guilty here on both counts.
Or maybe, heaven forbid, you share information with people in your field or those who may not know as much as you or be able or willing to pay you for that knowledge!
Heck, maybe you’ve even brought your smartphone into the bathroom just to connect with your kind (yep, it’s more common than you think).
Hopefully, you’ve transitioned to a new industry and are welcomed among the understood of the pack, appreciated at last.
If not, you’re probably a masochist or you just don’t know how valuable you are.
Well, my friend, if you “get it” when it comes to social media, you’re valuable.
Just go to LinkedIn, Mashable, Monster, and any other employment site and enter “social media” into the search box.
Then hold onto your geeky hat and prepare to smile.
Here’s a hint, do whatever you can to get “social media” added to your business card…
And when “they” finally come around and see how blasted wrong they were to:
- force brick and mortar metrics on you;
- bring up ROI within the first month of a “campaign”;
- sift tweets through a committee of ignorant suits;
just try to hold your fingers down and not smile too broadly… but smile!
You deserve it
Now, watch this video and enjoy, my fellow “new dork”:
All the best,