This is a tough one, not because it doesn’t work, but because it works so dang well.
That said, if you’ve got time, don’t buy.
Build a solid base and rock the house.
But there are benefits to multiple people being interested in what you have to say.
It comes from the psychological phenomenon known as “social proof“, and no one is immune from its effect.
If you want explosive growth and are willing to weed through the good, the bad and the downright fugly, by all means, buy away.
The only source I’d recommend as of today is SocialKik, and that’s because it gives you the option to upgrade to “targeted” fans/followers/friends.
You’ll get real people, but you’ll have to do some work.
After watching one business page explode after I set it up for a physician friend, I have to say my initial reluctance was unfounded. And he has continued to gain followers after a simple initial buy that cost less than a good meal for two. Not too shabby.
Here’s how the social proof phenomenon works:
Wikipedia: “Social value of unfamiliar people is ambiguous and requires a lot of effort to assess accurately. Given limited time and motivation, other people will often evaluate others based on how surrounding people behave towards them. For example, if a man is perceived to be in a company of attractive women, or is associated with them, then his perceived social value and attractiveness will be perceived to be greater. The implied cognition in this case would be “All those girls seem to really like him, there must be something about him that’s high value”.
You can capitalize on this because of one simple, unavoidable condition - the exploding field of social media is so new, it’s a mystery to many and they’re grasping for social proof.
Key points to remember about large numbers of followers/friends/fans:
- Identification of the surrounding group with self
- Possession of special knowledge
- Identification with authority
- Smart money
I’ve built thousands of followers on different social media presences without buying, but for my newer clients who want to hit the ground running, I couldn’t recommend anything better.
All the best,