These things are second-nature to me, but I often wonder how many managers, trainers and reps don’t realize just how much more effective they could be by using social media (YouTube in this case) to duplicate their message.
Just today I had a lunch meeting scheduled with a rep from a large distributor and one from a manufacturer.
The information was key and we were swamped, so I was the only one (that’s what bosses do) who could make it.
See for yourself and let me know what you think.
I want to support my team. They had to keep selling and working with clients, but I didn’t want them to miss this training opportunity.
YouTube to the rescue!
… and my iPod Touch with its fantastic video quality and ease-of-use.
I asked the questions my team would have asked. Of course, they’re a smart bunch, so I’m sure I missed some, but it’s still good.
Then, I published the video to our YouTube presence (yes, we’re all there, even though my main field is off-line).
Now, all of them are getting an email with a link to the video so they can get the answers they need for a product and system we rely on routinely.
This, my friends, is a fantastic use of social media for business and represents one of my favorite aspects – duplication of effort.
The rep, although good, won’t need to come back in right away because we have his PK recorded.
The comment section on YouTube will serve as an interactive focal point.
I hope this helps in your business.
All the best,