Social Media book release: The Social Media Equation – Get Your Team Involved & Use The “Big 4″ To Bring Your Brick-And-Mortar Business To The Next Level

Know what people are saying about you online… even if you’re not saying anything?
Would you like to?
Or, have you heard so much about “social media” but are afraid to jump in because you may give a competitor valuable information?
This is where solid business meets Twitter, Facebook, YouTube and blogs.
It’s also full of advice and each chapter comes with an Action Plan for each platform.
The Action Plans are packed with immediate-action tips to keep you from looking like a beginner, even if you are.
They’re also written from the perspective of an executive who has been successful in off-line businesses, but used the internet to augment lead generation.

One tip could save you or make you thousands… or help you combat cyber-squatting and other brand-damaging internet iniquities.
But the key to this book is that it gives you helpful advice to get your team involved and buying in to the concept.
Because if they don’t come along for the ride, you won’t enjoy it nearly as much as you could.

Click the image to order and you will be able to download it immediately. As updates hit, you will receive them automatically. You will also have access to my exclusive newsletter… and this is the only way to get access to it.

All the best,

Chris

Common Online Errors That Waste Your Ad Budget (If You Have One)

I spend thousands per month for one of our businesses in various forms of pay-per-click advertising and it is vital that those resources are not misspent.  Here’s a list of common, and very easily prevented mistakes that will flush your online dollars down the drain:

Improperly formed target/destination URLs
Incorrect / misleading display URLs
Destination URLs leading to an “under construction” placeholder (refer back to previous two errors)
Forgetting to pause a PPC campaign during a scheduled site outage
Moving a domain but forgetting to redirect PPC landing pages
Not monitoring your keyword / key phrase settings
Not knowing about an unscheduled site outage for 48 hours
Spelling or grammatical errors within ads (as a former journalist, this one really grabs me)
Non politically-correct ad phrasing
Forgetting to use geographically-specific wording in your keyword selections (zip codes, city names, counties, states, etc…)

All the best,

Chris
Chris Moline, LEED AP
Head Drip – DripTease.com Marketing

DripTease.com coming soon…

Drip Marketing professionals ask “why?!”
Because I told Amy Cosper… Entrepreneur Magazine‘s Editor, and @Aronado that I would.
And, my inner serial entrepreneur can’t resist a good business idea.
Just ask me about the time I beat a multi-billion dollar business to the web-url punch.
It’s just how I roll.
Besides, am I the only one who thinks “drip marketing” sounds like a way to sell venereal disease medication?
Of course, to get technical, here is Wikipedia on drip marketing:
“Drip Marketing is a communication strategy that sends, or “drips,” a pre-written set of messages to customers or prospects over time. These messages often take the form of E-mail marketing, although other media can also be used. Drip marketing is unique from other database marketing in two ways: (1) the timing of the messages follow a pre-determined course; (2) the messages are dripped in a series applicable to a specific behavior or status of the recipient.^“

That said, I’ve been sorting through online material for some upcoming industry-specific presentations related to effecting social media plans for brick-and-mortar businesses. The name came up during an online “Ask The Editor” Ustream event with Amy and this is what happened.

Since I have years of experience as a business owner (and sold a successful business) I’ve found that being able to at once speak Web 2.0-ese AND sound business-speak has been very fruitful. Many who crave “startup crack” don’t have the real-world savvy to digest delivered sales reports and determine sales person effectiveness… much less look at PPC ROI to determine quarterly ad budgets.
And I believe the name will only be easier to convey and it sounds far better than “drip marketing”, although a little sexual inuendo never hurt anyone

Here is a link to the video.

Cheers!
Chris
Chris Moline, LEED AP
@Webmindset

Move quickly online and you'll win