TV or not TV… a true story of PPC vs. TV

$9,000 on tv spots for one week.
And that was only our portion.
And what was the payoff?  Well, we got 6 leads, all very track-able and verifiable. I contacted all of them and one may be a bona fide buyer for about $1,000 worth of one of our products. And getting her to the brink of a buy took more effort than is usually expended.
Needless to say, but I will anyway, we’re really good online, but not so good on-air.
Compare that with my standard buy of $2,000/month for PPC.
What do I get from that?
The difference is staggering and I’ll break it all down in a few days.
But right now I’m preparing for a bi-weekly management meeting during which this latest buy will be one of our talking points… hopefully it won’t turn into a shouting point.

All the best,

Chris

Chris Moline, LEED AP
Email Twitter

What’s in a name? A lot, if you’re Google!

Keywords, meta tags… yawn. Well, not exactly. They do play a part in the search engine picture. But here is something missed by many amateurs – page titles.

It’s quite a simple way to go after a specific search-oriented customer. But consider this (because Google! sure does) – if you sell “widget x in washington dc” you should have a page titled “Widget x sales in Washington DC” instead of naming it “About Us.” I’ve been capitalizing on this for years and you get this nugget free.

Here’s an example:

The above doesn’t contribute to your search engine ranking if your customers are looking for hardwood floors in Northern Virginia. But this does:

Now, you can go overboard with a 100-word title, but you would be amazed how often the above has made me money… that’s right, I put that tag up there and on many other sites.
Stay tuned for more because there is a lot to learn!

All the best,

Chris

Email marketing guide from Mailer Mailer… free, no registration required

This is solid gold.
Wait, it’s solid platinum… no, it’s absolutely priceless.
And they don’t want anything in exchange for it… not even your email address!

Here it is, from the #1 Email marketing company Mailer Mailer.

Click here and download.