Geo-specific searches and Google Instant

I’m happier than you could know for my other blog… a metro-DC/Northern Virginia-based flooring industry-specific blog that gets hundreds of real, organically-generated visits per day.
It’s a workhorse that generates solid leads for a fantastic sales team near Old Town Alexandria.

Why am I happy?

Because I’ve worked for years to get that blog and others tailored for geo-specific search results (did you notice the geo-specific terms packed into the first two sentences of this post?)
And now, Google Instant is paying off… actually, not much has changed, but folks looking for products in a specific city, county or zip code are just a touch more likely to click on my output.
And that, my friends, makes this geek very happy.

Here’s a small section of queries that came through just this morning:

earthscapes vinyl sheet flooring  
stone skin  
earthscapes flooring  
checkerboard flooring  
stone peel and stick mosaic tiles  
935 splendor flooring  
vct tile patterns  
help lca management vodeo wordpress  
earthscapes coronado  
black and white checkerboard luxury viny  
tarkett vinyl flooring kids  
carpets and aging  
smartstrand ratings  
earthscape flooring 20002  
earthscape titanium series  
anso tigressa low voc carpet  
refinishing hardwood stairs  
buy tile arlington va  
earthscapes flooring samples  
stack tile accent  
verde vecchio granite 22304  
triexta vs.tigressa  
laundry room design  
tile floor installer in alexandria va  
tigressa warranty  

Notice some of them have city names?
Others have zips…
I’ve been working on this type of search optimization since the late 1990′s and it enabled me to sell one of my startups in 2007… after nearly 11 years of work that really paid off.
Spend some time going through search queries that have led to your site and you’ll notice at least one or two.
If you don’t, get busy because it’s one of the most effective ways to get local traffic… and that’s the kind of traffic you want if you are in a retail brick-and-mortar business.

 You can’t see me, but I’m doing my happy dance :)

All the best,

Chris

A WebMindSet Tip – Another technique for establishing a web culture of awareness in your team.

In my “brick and mortar” position I spend countless hours working to establish a culture of web awareness and weave that into our corporate environment. It’s very enjoyable, but it requires consistent effort.
I send these emails out once in awhile to give everyone in the company a sense of involvement in our online efforts.
This, in turn, yields far more cooperation when I step outside the brick-and-mortar box.
In fact, I’ve gotten responses to some of these emails that have spurred blog posts yielding increased traffic! 

From: Christopher Moline, LEED AP
Sent: Thursday, September 09, 2010 1:29 PM
To: [Everyone]
Subject: Web searches
Good afternoon gang [over 70],
Along with the absolutely stunning weather, I thought I’d pass along
some of what’s been happening online this morning.
What’s on our web customer’s minds?
Here’s a peek into just a few of the hundreds of searches from just this morning… 

composit tile retail alexandria virgina 
52501 armstrong vct carousel taupe THIS LED TO A FLUID PAGE WHERE SOME OF OUR INVENTORY IS LISTED AND UPDATED
camael tigressa carpet review CAPTURE THE HURRIED WHO ROUTINELY MIS-SPELL. WE HAVE MULTIPLE
POSTS ON TIGRESSA… SOME INCLUDE INTENTIONAL MIS
-SPELLINGS

dealer in washington, dc area for mannin LED TO OUR MANNINGTON PAGE
offices with stone walls LED TO THE PAGE WITH MULTI-COLOR SLATE
PICTURES OF THE BACK WALL IN THE SALES AREA

hardwood stairs refinishing LED TO A MAGNUS ANDERSON-ORIENTED PAGE
tigress carpet fiber, what is it?
floor restoration virginia dc metro
commercial carpet in DC
With Google’s launch yesterday of “Google Instant”, an auto-complete,
search while you type modification to the king of all search engines,
there will be some changes to how searches look on this end, but we’re very
to grab even more inquiries because of our in.
That means more web leads and sales!
Anything on your mind that you think should be spun on the web? 

Onward and upward! 

Chris
Christopher A. Moline,LEED AP
Residential Group Manager
Chief Blog-meister + Social Media-izer

BLOG    WEB    EMAIL    FACEBOOK     TWITTER
If you need immediate response, please call Elisha at (301) 440-3421.”
 

Note my email signature, which I’ve included for your benefit as well.
It includes hyperlinks to my blog, website, email, Twitter and Facebook presences.
That is another tool to keep the “webmindset” at the forefront of everyones mind.
Note also the “24-hour response” note… I’ll thank Tim Ferriss for that one!
All the best and let me know how it works for you, 

Chris 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Webmaster sites you don’t want to miss…

 Here is a short and sweet list of some of the most popular webmaster links and forum sources:

Website Category
   
forums.digitalpoint.com Webmastering
warriorforum.com SEO
webmasterworld.com Webmastering
Webmindset.wordpress.com Social Media and business
sitepoint.com Webmastering
webhostingtalk.com Web Hosting
daniweb.com IT
forums.seochat.com SEO
talk.iwebtool.com Affiliate marketing
v7n.com Webmastering
forums.devshed.com Webmastering
forums.searchenginewatch.com Web Development
webdeveloper.com SEO
namepros.com Web Development
earnersforum.com Domains
webmaster-talk.com Affiliate Marketing
webmaster-talk.com Webmastering
affiliates4u.com Affiliate marketing
dnforum.com Domains
kirupa.com Webmastering
ozzu.com Webmastering
forums.seroundtable.com SEO
forum.abestweb.com Affiliate marketing
dreamteammoney.com Webmastering
ukbusinessforums.co.uk Webmastering
associateprograms.com Affiliate marketing
webproworld.com SEO
whydowork.com Affiliate marketing
affiliate-marketing-forums.5staraffiliateprograms.com Affiliate marketing
netbuilders.org Webmastering
highrankings.com SEO
forums.blogflux.com Blogging
code4gold.com Affiliate marketing
performancing.com Blogging
theadminzone.com Webmastering
webcosmoforums.com Webmastering
htmlforums.com Web Development
youngentrepreneur.com Webmastering
bloggingtips.com Blogging
freewebspace.net Web Hosting
acorndomains.co.uk Domains
thefreeadforum.com Affiliate marketing
dnscoop.com Domains
askdamagex.com Webmastering
bzimage.org Domains
webtalkforums.com Webmastering
forum.kahuki.com Web Development
frontpagewebmaster.com Webmastering
bloggeries.com Blogging
forums.ukwebmasterworld.com Webmastering
createblog.com Blogging
ewealth.com Affiliate marketing
webworkshop.net SEO
ahfb2000.com Webmastering
webforumz.com Webmastering
googlecommunity.com SEO
cre8asiteforums.com Webmastering
irishwebmasterforum.com Webmastering
moneyfanclub.com Affiliate marketing
netpond.com Webmastering
talkfreelance.com Web Development
internetbasedmoms.com SEO
idnforums.com Domains
geekpoint.net Webmastering
clickbanksuccessforum.com Affiliate marketing
affiliateprograms.com Affiliate marketing
webdigity.com Webmastering
geekvillage.com SEO
teneric.co.uk Affiliate Marketing
im4newbies.com Affiliate marketing
seorefugee.com SEO
netmarketingforum.com Affiliate Marketing
ihelpyou.com SEO
getpaidforum.com Affiliate marketing
discussweb.com IT
searchengineforums.com SEO
helpingwebmasters.com Web Hosting
bloggerforum.com Blogging
domainstate.com Domains
webmastermalaysia.com Webmastering
webmasterwelt.net German Webmaster
seo-guy.com SEO
forum.authorityblogger.com Blogging
howtocorphelp.com Affiliate Marketing
dnlodge.com Domains
discussnames.com Domains
affearners.com Affiliate marketing
theblogexperiment.com Bloggging
hostingforum.ca Web Hosting
ddboard.com Domains
mediaunivers.com Portuguese Webmater Forum

Common Online Errors That Waste Your Ad Budget (If You Have One)

I spend thousands per month for one of our businesses in various forms of pay-per-click advertising and it is vital that those resources are not misspent.  Here’s a list of common, and very easily prevented mistakes that will flush your online dollars down the drain:

Improperly formed target/destination URLs
Incorrect / misleading display URLs
Destination URLs leading to an “under construction” placeholder (refer back to previous two errors)
Forgetting to pause a PPC campaign during a scheduled site outage
Moving a domain but forgetting to redirect PPC landing pages
Not monitoring your keyword / key phrase settings
Not knowing about an unscheduled site outage for 48 hours
Spelling or grammatical errors within ads (as a former journalist, this one really grabs me)
Non politically-correct ad phrasing
Forgetting to use geographically-specific wording in your keyword selections (zip codes, city names, counties, states, etc…)

All the best,

Chris
Chris Moline, LEED AP
Head Drip – DripTease.com Marketing

ppc pay per click, seo, sem, web consultant, what is ppc, what is sem, what is seo