If you’ve not heard the term “freemium” you’ve more than likely at least participated in one.
Have a Flickr account?
I know, it’s free… but you can always upgrade once you’re addicted, I mean “acclimated.”
Think of it as a sea change in marketing or the biggest paradigm shift marketing has seen since television.
Well, instead of getting a piece of bourbon chicken on a toothpick to entice you to buy the entree at the food court, now, you get the meal but the drink or dessert are not free.
You’re reading a post on a WordPress blog right now.
These blogs are free to set up and you can take advantage of 95% of what they have to offer.
But down the road, you can pay for enhanced services like video hosting, which I’ve not chosen yet.
Instead, I like the idea of tying my social media real estate together by hosting video on YouTube and embedding videos in blog posts like this one.
Keep an eye out and you’ll start to see freemiums everywhere.
All the best,